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The Starbucks Korea marketing crisis has become one of the most talked-about brand controversies of 2026. What started as a promotional campaign for a new tumbler collection quickly escalated into a nationwide backlash, triggering public outrage, leadership changes, financial losses, and a major reputational challenge for one of the world’s most recognisable brands. At the centre of the controversy was the “Tank Day” campaign, launched on a date deeply linked…

Top Branding Strategies for Today’s Entrepreneurs

May 27, 2025Celine ReaidyBranding, Digital Marketing

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Ever wondered how some brands manage to stand out in the crowded digital marketplace? It's not just about having a great product or service; it's about crafting a brand that resonates. For entrepreneurs and business startups, effective branding is more crucial than ever in the digital age. Let’s break down some top branding strategies that can propel your business growth. 1. Embrace Your Unique Brand Identity Your brand identity…

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The Rise of Micro-Influencers: How to Unlock New Marketing Opportunities

July 26, 2023mariayfrangiehBusiness, Digital Marketing

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The rise of social media has given rise to a new breed of influencers: micro-influencers. These individuals have a smaller but highly engaged following, making them a powerful marketing tool for businesses. What are micro-influencers? Micro-influencers are social media users who have a following of between 1,000 and 100,000 people. They are typically experts in a particular niche or industry, and their followers trust their recommendations. Why are micro-influencers so…