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The Rise of Micro-Influencers: How to Unlock New Marketing Opportunities

The rise of social media has given rise to a new breed of influencers: micro-influencers. These individuals have a smaller but highly engaged following, making them a powerful marketing tool for businesses. What are micro-influencers? Micro-influencers are social media users who have a following of between 1,000 and 100,000 people. They are typically experts in a particular niche or industry, and their followers trust their recommendations. Why are micro-influencers so…

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