It’s official.
Apple iOS 14.5 is live and is here to stay.

The latest update has created a turmoil amongst the marketers. And for a good reason too.

Picture this: You own a successful online retail shop where you rely mostly on your paid ads.
You spend your earned money on retargeting customers who open your app but leave without purchasing anything.
With your ad strategy, you have optimized your CTR (Click Through Rate), reached your targeted audience and studied the analytics that matter.
Then came the newest release of IOS14.5.

The data you collect from Apple mobile devices has now changed. Here’s how.

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Apple iOS 14.5 ​

Apple’s iOS 14.5 introduced great new features and changes. However, the most notable one is Apple’s AppTrackingTransparency (ATT) Framework.

What is AppTrackingTransparency (ATT)?
AppTrackingTransparency (ATT) allows your app to collect data about end users and share it with other companies to track audiences across apps and websites. It is essential for brands to target potential clients through their online activities and behaviors.

Apple has announced that with the launch of the new privacy updates, there are also changes coming to ATT.
Users will now have to give their consent to third-party sites like Facebook to track their user data for each app.
While this offers the users the ultimate privacy and control, it can be troublesome to businesses who are trying to reach their targeted audience through paid ads.

How To Move Forward​

This change is still new to all of us and its impact remains unclear. However, there are actions you can take now to optimize your content and reach your audience.

Organic Traffic
While the paid ads have taken a step back, the organic traffic is still as effective as ever. Reassess your brand’s effort to bring in organic traffic with new social media strategies and growth hacking efforts. 

Android Campaigns
This update will only affect Apple users. You still have access to your Android users. Start by segmenting these two audiences for better analytics. 

Website Analytics
Use your website’s visitors as a benchmark of your targeted audience. Understand where they are visiting from, their age range, their behavior on your website. By successfully constructing a target persona, you will be able to have a better reach.

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