It should come as no surprise that we are currently living in a digital era. 

The companies, based in UAE, that are not embracing the online giants are rapidly becoming forgotten. The sole fact that you are not building your brand and marketing on social media means that you are choosing to get left behind. 

In fact, to make this more tangible, we have rounded up some statistics for Social Media Marketing in Dubai from the year 2022.

Let’s start with Key Factors from UAE Social Media Statistics

• Around 98.99% of the total UAE population is active for a long period of time on social media platforms.
• 99% population in UAE is using the internet.
• As per 2022 reports, UAE has now a total population of 10.08 million.
• UAE population’s average spending time on social media platforms is 3 hours and 4 minutes.
• The most popular messenger app in the UAE is WhatsApp with a booming 8.08 million users.
• From the total 99% of internet users, around 53% users use social media to connect with friends and relatives.
• WhatsApp, Facebook, and Instagram are the most popular three platforms in UAE.
• TikTok is also getting popularity day by day by covering the 59.07% of internet users in UAE.

Social Media Users in the UAE

With almost 98.98% of the total population of 9.83 million in the UAE being active on social media, it is crystal clear that brands need to tap into social platforms. 

It is the ideal solution to create maximum exposure with a minimum cost. With millions of active users, companies are now able to reach their audience using the right tools and strategies. Let’s not forget that the platforms can be used to collect precious data via the power of listening. The real-time data makes it easier for you to alter your product or services in a short time to better cater to the demands of your current and potential clients. 

As UAE is a country with the most users in a ratio to its population, it is not surprising to see a whopping 10.6% growth with 932,000 new users added last year alone. 

Currently, UAE has 9.52 million social media active accounts. As a brand, you need to ask yourself – how can I use that to promote the growth of my company?

As users are spending hours and hours online, seeing hundreds of contents, brands need to figure out how to capture their attention. 

Here’s a general rule of thumb:

•  More attention = More awareness = More results = More sales 

So, getting attention on social media sites should be one of your first goals as a brand. With attention span getting lower and lower every year, marketers have to come up with more interesting and innovative ways to get attention. 

Short Videos Reign Supreme  

There’s a reason why content creators and marketers are spending more of their marketing budget and time on video creation. Videos provide consumers with short bursts of entertainment, information, or educational content, and a new way for them to engage with your brand.

Connecting Directly

Messenger apps are still a great tool to use to connect and engage your customers in real-time. They even help you respond to your potential leads, prospects, and customers instantaneously and personally.

By creating a one-on-one conversation, your brand will only solidify its unique connection with the audience.

The Power of Ads

Advertising on social media platforms is unavoidable as there is more tangible value beyond what we can get organically these days. If done correctly, you have the potential to reach millions of your potential and target customers. 

Set up Shop

Social Commerce is here to stay. Big companies are reimagining their interaction with customers and are creating social-first customer experiences. With Big social platforms becoming more friendly for shoppers and brands, the shopping experience on social media sites is bound to grow.

Let’s Connect

Our award-winning consultancy program will help you harness the true powers of social media. Let our expert build a customizable strategy for your brand’s needs.

Contact us.