I worked in the market research industry for many years. This experience has not only taught me the power of asking questions (we had a say: with great questions comes great answers), but I also learned the importance of collecting information to make informed decisions. Making decisions is one of the core responsibilities that fall on the shoulders of any entrepreneur, which is why entrepreneurs can feel so lonely at…

The Marketing world has many aspects, whether it’s social, economic, political, etc. Today, we dive into the science behind marketing, more notably the science of psychology. Imagine you’re in a massive crowd, frantically waving at an individual, hoping that they would notice you amongst thousands. It may sound far-fetched, but that’s exactly what’s happening to a myriad of brands. The battle to grab the attention of the consumer is both real…

It’s official.Apple iOS 14.5 is live and is here to stay. The latest update has created a turmoil amongst the marketers. And for a good reason too. Picture this: You own a successful online retail shop where you rely mostly on your paid ads.You spend your earned money on retargeting customers who open your app but leave without purchasing anything.With your ad strategy, you have optimized your CTR (Click Through…

Get ready for Ramadan with our exclusive marketing Checklist! This comprehensive checklist is designed to help you stay organized and focused during the holy month of Ramadan. Click to access Socialprise Ramadan Checklist

After the hit of 2020, is brand loyalty alooming challenge to overcome in 2021?​ The Covid-19 pandemic has changed many things – the ways in which consumers socialize, exercise and shop, have all shifted. The market efforts to keep hold of customers have also seen a major struggle.Nowadays, a consumer is no longer only interested in the traditional experiences a brand has to offer. While services and products still have an…