It’s official.Apple iOS 14.5 is live and is here to stay. The latest update has created a turmoil amongst the marketers. And for a good reason too. Picture this: You own a successful online retail shop where you rely mostly on your paid ads.You spend your earned money on retargeting customers who open your app but leave without purchasing anything.With your ad strategy, you have optimized your CTR (Click Through…

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After the hit of 2020, is brand loyalty alooming challenge to overcome in 2021?​ The Covid-19 pandemic has changed many things – the ways in which consumers socialize, exercise and shop, have all shifted. The market efforts to keep hold of customers have also seen a major struggle.Nowadays, a consumer is no longer only interested in the traditional experiences a brand has to offer. While services and products still have an…