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Social Proof: What is it and why you need it in your marketing strategy

The Marketing world has many aspects, whether it’s social, economic, political, etc. Today, we dive into the science behind marketing, more notably the science of psychology. Imagine you’re in a massive crowd, frantically waving at an individual, hoping that they would notice you amongst thousands. It may sound far-fetched, but that’s exactly what’s happening to a myriad of brands. The battle to grab the attention of the consumer is both real…

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My experience with SEO

Growing up in Lebanon, every parents dream was for their children to be either a bank manager, engineer or a doctor. I never saw myself fit to become any of them. Luckily when the time came, Haigazian University‘s business faculty dean provided, a link up with Dr Maria Frangieh in order to help get an internship. I was given an opportunity to work with search engine optimization (SEO) for websites. In this blog post…

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What you need to know about Apple iOS 14.5

It’s official.Apple iOS 14.5 is live and is here to stay. The latest update has created a turmoil amongst the marketers. And for a good reason too. Picture this: You own a successful online retail shop where you rely mostly on your paid ads.You spend your earned money on retargeting customers who open your app but leave without purchasing anything.With your ad strategy, you have optimized your CTR (Click Through…

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Is Brand loyalty dead?

After the hit of 2020, is brand loyalty alooming challenge to overcome in 2021?​ The Covid-19 pandemic has changed many things – the ways in which consumers socialize, exercise and shop, have all shifted. The market efforts to keep hold of customers have also seen a major struggle.Nowadays, a consumer is no longer only interested in the traditional experiences a brand has to offer. While services and products still have an…

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