Instagram Reels are a powerful tool for businesses of all sizes to reach new audiences and engage with existing customers. But creating captivating Reels can be tricky. In this blog post, we will share our tips for creating Reels that will get people watching and interacting. What are Instagram Reels? Instagram Reels are short, looping videos that can be up to 60 seconds long. They can be used to share…
In today’s crowded marketplace, it’s more important than ever for businesses to build trust with their customers. One of the best ways to do this is through authenticity in marketing. What is authenticity in marketing? Authenticity in marketing is about being genuine and transparent with your customers. It’s about showing them who you really are, what you stand for, and what you believe in. It’s about being honest about your…
The shift to remote work has created a new era of opportunity for businesses and employees alike. Businesses can save on office space and other costs, while employees can enjoy a better work-life balance and increased flexibility. However, remote work also presents some challenges. Employees can feel isolated and disconnected from their colleagues, and it can be difficult to maintain a productive work environment. In this blog post, we will…
Social media is constantly evolving, and 2023 is no exception. There are a number of new trends that are emerging, which will have a significant impact on the way businesses use social media to reach their target audiences. What are the top social media trends for 2023? Here are some of the top social media trends that businesses should be aware of in 2023: The increasing importance of social…
The rise of social media has given rise to a new breed of influencers: micro-influencers. These individuals have a smaller but highly engaged following, making them a powerful marketing tool for businesses. What are micro-influencers? Micro-influencers are social media users who have a following of between 1,000 and 100,000 people. They are typically experts in a particular niche or industry, and their followers trust their recommendations. Why are micro-influencers so…
It should come as no surprise that we are currently living in a digital era. The companies, based in UAE, that are not embracing the online giants are rapidly becoming forgotten. The sole fact that you are not building your brand and marketing on social media means that you are choosing to get left behind. In fact, to make this more tangible, we have rounded up some statistics for Social…
I worked in the market research industry for many years. This experience has not only taught me the power of asking questions (we had a say: with great questions comes great answers), but I also learned the importance of collecting information to make informed decisions. Making decisions is one of the core responsibilities that fall on the shoulders of any entrepreneur, which is why entrepreneurs can feel so lonely at…
The Marketing world has many aspects, whether it’s social, economic, political, etc. Today, we dive into the science behind marketing, more notably the science of psychology. Imagine you’re in a massive crowd, frantically waving at an individual, hoping that they would notice you amongst thousands. It may sound far-fetched, but that’s exactly what’s happening to a myriad of brands. The battle to grab the attention of the consumer is both real…
Growing up in Lebanon, every parents dream was for their children to be either a bank manager, engineer or a doctor. I never saw myself fit to become any of them. Luckily when the time came, Haigazian University‘s business faculty dean provided, a link up with Dr Maria Frangieh in order to help get an internship. I was given an opportunity to work with search engine optimization (SEO) for websites. In this blog post…
It’s official.Apple iOS 14.5 is live and is here to stay. The latest update has created a turmoil amongst the marketers. And for a good reason too. Picture this: You own a successful online retail shop where you rely mostly on your paid ads.You spend your earned money on retargeting customers who open your app but leave without purchasing anything.With your ad strategy, you have optimized your CTR (Click Through…
